Digital Marketing by Anthony Doan: No Results, No Fees
I don't charge retainers or project fees. You only pay when my marketing generates actual sales for your business.
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My First Compensation Model: No Results, No Fees
Anthony Doan's Performance-Based Partnership
Unlike traditional agencies that demand monthly retainers regardless of outcomes, my primary compensation model is built on your success. As your dedicated digital marketing partner, I personally invest my own capital into your paid advertising campaigns. This means you only pay me when my efforts generate actual sales and tangible results for your business.
This performance-driven approach ensures our interests are perfectly aligned. I bring a full spectrum of digital marketing expertise—spanning paid advertising, website design, SEO, content creation, and email automation—to the table, all with absolutely no upfront costs to you.
Your business's success is my success. It's a straightforward partnership where I put my money where my mouth is.
Please note: My availability for this "No Results, No Fees" model is dependent on my current budget and workload. However, I can always offer clients the option to work with me via my second compensation model, even if I'm not currently able to offer this first model.
How My Performance-Based Model Works
Digital Marketing by Anthony Doan
I Fund Your Campaigns
I invest my own money into your digital advertising campaigns across Google, Meta, TikTok, and other platforms—removing all financial risk from your business.
I Implement Full-Service Marketing
You receive comprehensive marketing services including strategy, creative development, campaign management, analytics, and optimization—all at zero cost.
You Pay Only for Results
When my campaigns generate sales for your business, I earn a pre-agreed commission on those sales. No sales means I don't get paid.
This revolutionary approach means you get world-class digital marketing expertise with absolutely no financial risk. I've replaced the outdated agency model with a true partnership where our incentives are perfectly aligned.
My Second Compensation Model: Profit-Based Commission
While my performance-based model offers unmatched risk-free partnership, I also offer a second compensation model designed for businesses seeking a more traditional approach. In this model, you pay me a commission only once my services directly translate into measurable profits for your business.
This transparent structure ensures that my incentives remain fully aligned with your success. The specific commission percentage is always discussed and mutually agreed upon between us, ensuring fairness and clarity for both parties. Importantly, under this model, I do not fund the advertising campaigns with my own capital; campaign costs are managed by the client.
Digital Marketing Expertise Across All Channels
Digital Marketing by Anthony Doan: With over a decade of experience across the entire digital marketing landscape, I bring specialized expertise in creating integrated campaigns that drive measurable business growth. My comprehensive skill set means I can deploy the perfect strategy tailored to your specific business goals and target audience.
Paid Advertising
Expert campaign management across Google, Meta, LinkedIn, TikTok, and programmatic platforms with advanced targeting, creative optimization, and attribution modeling.
Organic Growth
Comprehensive SEO, content marketing, social media management, and email automation to build sustainable audience engagement and conversion funnels.
Analytics & Optimization
Data-driven decision making with advanced tracking implementation, custom reporting dashboards, and continuous performance optimization.
Digital Marketing by Anthony Doan
Omnichannel Digital Marketing Strategy
In today's fragmented digital landscape, a siloed approach to marketing no longer works. Modern consumers interact with brands across multiple touchpoints before making a purchase decision. My comprehensive omnichannel approach ensures your brand delivers a cohesive experience across all platforms.
I develop integrated strategies that seamlessly connect paid advertising, organic content, social engagement, email nurturing, and SEO—creating a unified customer journey that guides prospects from awareness to conversion and beyond to loyalty.
By analyzing cross-channel performance data, I continuously refine your marketing mix to maximize ROI and customer lifetime value, ensuring no opportunity for growth is missed.
Paid Ads
Strategic placement across search, social, and display networks
SEO
Technical and content optimization for organic visibility
Social
Platform-specific content and community engagement
Email
Personalized automation sequences for nurturing
Customer Journey Mapping & Funnel Optimization
Understanding exactly how your customers move from awareness to purchase is the foundation of effective digital marketing. I meticulously map every stage of your customer's journey—identifying key touchpoints, messaging opportunities, and potential friction points.
Awareness
Targeted advertising and content that captures attention and introduces your brand to new prospects
Consideration
Educational content, reviews, and comparison resources that position your offering as the ideal solution
Conversion
Optimized landing pages, clear CTAs, and frictionless purchase processes to maximize sales
Retention
Post-purchase nurturing, loyalty programs, and referral incentives to increase customer lifetime value
By analyzing behavioral data at each stage, I continuously refine your marketing funnel to increase conversion rates and reduce customer acquisition costs, delivering measurable improvements to your bottom line.
Digital Marketing by Anthony Doan
Paid Advertising Mastery
Platform-Specific Expertise That Drives ROAS
Paid advertising is both an art and a science. I bring specialized knowledge across all major advertising platforms, understanding the nuances of each to maximize your return on ad spend (ROAS).
From advanced audience targeting on Meta platforms to intent-based bidding strategies on Google Search, my campaigns are meticulously crafted to reach the right people at the right time with the right message.
Most importantly, I don't just set and forget campaigns. I implement rigorous testing protocols, continuously optimize based on performance data, and ensure your ad budget is always working as efficiently as possible.
Google Ads Expertise
1
Search Campaign Mastery
Strategic keyword research, account structure optimization, and ad copy testing to capture high-intent traffic at the perfect moment.
2
Performance Max Optimization
Sophisticated asset group creation, audience signal utilization, and conversion tracking to leverage Google's AI across all inventory.
3
Display & YouTube Campaigns
Visual creative optimization, advanced audience targeting, and sequential messaging to build awareness and consideration.
4
Shopping & Local Campaigns
Product feed optimization, bid strategy refinement, and location-based targeting to drive e-commerce and in-store traffic.
With Google's advertising ecosystem constantly evolving, Digital Marketing by Anthony Doan stays at the cutting edge of new features and best practices to ensure your campaigns leverage the latest optimization opportunities. My technical implementation expertise ensures accurate conversion tracking and attribution, giving you complete visibility into your return on investment.
Meta Ads & Social Advertising Excellence
Harness the Power of Social Advertising
Social platforms offer unparalleled targeting capabilities and creative formats to connect with your ideal customers. I specialize in building sophisticated Meta advertising campaigns that leverage Facebook and Instagram's full potential.
My approach combines advanced audience segmentation, retargeting strategies, and dynamic creative optimization to deliver personalized ad experiences that resonate with each unique segment of your target audience.
  • Custom and lookalike audience development for precise targeting
  • Creative testing frameworks to identify winning ad concepts
  • Conversion API implementation for improved tracking accuracy
  • Campaign scaling strategies that maintain efficiency while growing
  • Cross-platform attribution to understand the full customer journey
Specialized Advertising Platforms
LinkedIn Advertising
B2B campaign development leveraging job title, seniority, and company targeting to reach decision-makers. Account-based marketing approaches for enterprise sales.
TikTok Advertising
Short-form video creative optimization, trend leveraging, and custom audience creation to engage younger demographics with scroll-stopping content.
Snapchat Advertising
AR lens development, Story ads, and generation Z targeting strategies to capture attention in an immersive mobile environment.
Beyond the major platforms, I also bring expertise in programmatic advertising through demand-side platforms (DSPs), allowing for sophisticated cross-channel campaigns with advanced targeting and optimization capabilities. This comprehensive approach ensures your message reaches your audience wherever they spend their digital time.
Search Engine Optimization (SEO)
Sustainable Organic Growth Through Technical Excellence
While paid advertising delivers immediate results, a robust SEO strategy builds sustainable, cost-effective traffic over time. I implement comprehensive search optimization that addresses all three critical pillars of SEO success:
  • Technical SEO: Site architecture, indexability, Core Web Vitals, schema markup, and mobile optimization
  • On-Page SEO: Keyword research, content optimization, meta elements, internal linking, and user experience
  • Off-Page SEO: Backlink acquisition, digital PR, brand mentions, and authority building
My approach is always aligned with the latest search engine algorithms and focused on delivering actual business results—not just vanity metrics.
Digital Marketing by Anthony Doan
Technical SEO Excellence
Site Speed Optimization
Comprehensive performance tuning to improve Core Web Vitals, reduce load times, and enhance user experience signals that directly impact search rankings.
Indexation Management
Strategic crawl budget optimization, XML sitemap development, and robots.txt configuration to ensure search engines properly index your valuable content.
Schema Markup Implementation
Structured data coding to help search engines understand your content context, enabling rich results and enhanced SERP visibility.
Mobile-First Optimization
Responsive design implementation, mobile usability improvement, and accelerated mobile pages (AMP) where appropriate for optimal mobile performance.
Technical SEO forms the foundation of your search visibility. Without a technically sound website, even the best content strategy will underperform. My comprehensive technical audits identify and resolve issues that may be holding back your organic search potential.
Keyword Research & Content Strategy
Connecting Searcher Intent with Business Goals
Effective SEO begins with understanding exactly what your target audience is searching for and why. I conduct exhaustive keyword research using premium tools like SEMrush, Ahrefs, and specialized intent analysis frameworks.
Rather than focusing solely on search volume, my approach prioritizes:
  • Mapping keywords to specific stages of the buyer's journey
  • Identifying content gaps and competitive opportunities
  • Clustering related keywords for comprehensive topic coverage
  • Analyzing search intent to match content format with user expectations
  • Balancing commercial and informational content to build authority
This research forms the foundation of a strategic content plan that aligns with both search algorithms and business objectives.
Digital Marketing by Anthony Doan
Local SEO & Business Presence Management
Google Business Profile Optimization
Comprehensive profile enhancement with category selection, attributes, Q&A management, and photo optimization to maximize local visibility.
Review Generation & Management
Strategic systems for encouraging authentic customer reviews, monitoring feedback across platforms, and professional response management.
Local Citation Building
Consistent business information across directories, industry-specific platforms, and local publications to strengthen local relevance signals.
For businesses serving specific geographic areas, local SEO is often the most direct path to reaching nearby customers. My local optimization strategies ensure your business appears prominently in "near me" searches and map results, driving both online engagement and foot traffic to physical locations.
Digital Marketing by Anthony Doan
Social Media Marketing
Platform-Specific Strategies That Build Engagement
Social media success requires more than just posting consistently—it demands a deep understanding of each platform's unique culture, algorithm, and content preferences. I develop tailored strategies for each social channel that align with both user behavior and business objectives.
My comprehensive social media services include:
Platform-Optimized Content Creation
Custom content development for each social platform, respecting the unique formats, dimensions, and engagement patterns that drive success on Instagram, TikTok, LinkedIn, Twitter, and more.
Community Management & Growth
Proactive engagement strategies, conversation monitoring, and authentic interaction with followers to build a loyal community around your brand.
Social Listening & Trend Leverage
Real-time monitoring of industry conversations, competitor activity, and emerging trends to ensure your content remains relevant and timely.
Digital Marketing by Anthony Doan
Platform-Specific Social Media Expertise
Instagram
Visual storytelling optimization across feed posts, Stories, and Reels with hashtag strategy and engagement tactics.
TikTok
Trend-driven short-form video creation, sound selection, and editing techniques to maximize virality potential.
LinkedIn
Professional thought leadership content, B2B engagement strategies, and executive positioning.
YouTube
Long-form video strategy, SEO-optimized titles and descriptions, and channel growth tactics.
Each social platform has its own ecosystem and success factors. What works brilliantly on TikTok may fall flat on LinkedIn, and Instagram strategies rarely translate directly to YouTube.
My platform-specific expertise ensures your social content is perfectly calibrated for each channel, maximizing engagement while maintaining a consistent brand voice across your entire social presence.
I also implement cross-platform strategies that guide users between channels, creating a cohesive social ecosystem that supports your broader marketing objectives.
Influencer Marketing & Partnerships
Authentic Collaborations That Drive Results
Influencer marketing has evolved far beyond celebrity endorsements into a sophisticated channel for reaching engaged, niche audiences through trusted voices. I develop strategic influencer programs that emphasize authentic partnerships over one-off sponsored posts.
My comprehensive approach includes:
  • Data-driven influencer identification and vetting
  • Engagement rate analysis and audience alignment verification
  • Contract negotiation and deliverable specification
  • Content guidelines that balance brand requirements with creator authenticity
  • Performance tracking through custom UTM parameters and promo codes
  • ROI analysis and campaign optimization
Digital Marketing by Anthony Doan
Content Marketing & Creative Strategy
In the attention economy, exceptional content is your most valuable currency. I develop comprehensive content strategies that balance search visibility, audience engagement, and conversion optimization across every format and channel.
Strategic Content Planning
Data-informed content calendars aligned with business goals, seasonal opportunities, and audience interests to maximize impact.
Multi-Format Content Development
Expert creation across blog posts, videos, podcasts, infographics, and interactive content tailored to each distribution channel.
Content Distribution Strategy
Systematic amplification through owned, earned, and paid media channels to ensure maximum content ROI.
Performance Measurement
Comprehensive tracking beyond pageviews to measure actual business impact of content investments.
Digital Marketing by Anthony Doan: High-Converting Copywriting
Words That Sell and Stories That Stick
Effective digital copywriting balances persuasive psychology with brand voice and channel-specific best practices. I craft compelling copy across all digital touchpoints that guides visitors toward conversion while building brand affinity.
My copywriting expertise includes:
  • Landing page copy with persuasive architecture and conversion triggers
  • Ad copy that maximizes click-through rates across platforms
  • Email sequences that nurture prospects from interest to purchase
  • Website copy that balances SEO requirements with readability
  • Brand storytelling that creates emotional connection
  • Product descriptions that overcome objections and highlight benefits
Every word is strategically chosen to advance your business objectives while resonating with your target audience's needs and desires.
Video Marketing Expertise
Short-Form Video
Scroll-stopping TikTok and Instagram Reels content that leverages platform-specific trends, hooks viewers in seconds, and drives viral sharing.
Long-Form Video
In-depth YouTube content optimized for search visibility, viewer retention, and strategic calls-to-action that drive channel growth.
Video Advertising
High-conversion video ads for social and display networks with attention-grabbing hooks, persuasive storytelling, and clear value propositions.
Video has become the dominant content format across most digital platforms. My end-to-end video marketing services cover everything from concept development and production to distribution strategy and performance optimization—ensuring your video content delivers measurable business results.
Digital Marketing by Anthony Doan
Email Marketing & CRM Excellence
Personalized Automation That Nurtures and Converts
Despite the rise of new channels, email remains one of the highest-ROI digital marketing tactics. I develop sophisticated email marketing programs that leverage behavioral data, segmentation, and strategic automation to nurture prospects and maximize customer lifetime value.
My email marketing approach includes:
  • CRM integration and data architecture setup
  • List segmentation based on behaviors and demographics
  • Automated workflow creation for key customer journeys
  • A/B testing frameworks for continuous optimization
  • Deliverability monitoring and improvement
  • Performance analytics beyond open rates to revenue impact
Advanced Email Automation Sequences
Welcome Series
Strategic onboarding sequences that introduce new subscribers to your brand, establish value, and encourage first purchases.
2
Abandoned Cart Recovery
Personalized reminder sequences with strategic incentives to recover potential lost revenue from abandoned shopping carts.
Post-Purchase Nurture
Thoughtful follow-up sequences that ensure customer satisfaction, encourage reviews, and introduce relevant upsell opportunities.
Re-Engagement Campaigns
Targeted win-back sequences that reactivate dormant customers with compelling offers and personalized messaging.
Each automation sequence is meticulously designed with branching logic based on subscriber behavior, ensuring every recipient receives content relevant to their specific situation and engagement level. This personalized approach dramatically increases conversion rates compared to one-size-for-all email blasts.
Conversion Rate Optimization (CRO)
Scientific Testing That Turns Visitors Into Customers
Driving traffic to your digital properties is only half the battle—converting that traffic into leads and sales is where CRO becomes crucial. Digital Marketing by Anthony Doan implements systematic optimization processes based on user behavior analysis, hypothesis testing, and iterative improvements.
My data-driven CRO methodology includes:
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Quantitative & Qualitative Analysis
Comprehensive data collection through analytics platforms, heatmaps, session recordings, and user surveys to identify conversion barriers and opportunities.
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Hypothesis Development & Prioritization
Strategic test planning based on potential impact, implementation difficulty, and available traffic to maximize testing efficiency.
3
A/B & Multivariate Testing
Rigorous split testing of page elements, user flows, and messaging to identify winning variations that deliver statistically significant improvements.
4
Iterative Implementation & Scaling
Systematic application of learnings across your digital ecosystem to compound conversion improvements over time.
User Experience (UX) Optimization
Frictionless Pathways to Conversion
The best marketing in the world can't overcome a poor user experience. At Digital Marketing by Anthony Doan, I identify and eliminate friction points throughout the customer journey, creating intuitive pathways that guide users toward conversion.
My UX optimization focuses on:
  • Information architecture and intuitive navigation design
  • Form optimization to reduce abandonment
  • Mobile responsiveness and cross-device consistency
  • Page load speed improvements
  • Trust signal placement and hierarchy
  • Cognitive load reduction through visual clarity
  • Accessibility improvements for all users
These enhancements not only improve conversion rates but also contribute to higher customer satisfaction, better brand perception, and increased likelihood of return visits.
Analytics & Data Mastery
Advanced Implementation
Comprehensive tracking setup across Google Analytics 4, Google Tag Manager, and platform-specific pixels to capture the complete customer journey.
Custom Reporting Dashboards
Intuitive visualization of key performance indicators through Looker Studio or Tableau, providing actionable insights without data overload.
Attribution Modeling
Sophisticated multi-touch attribution to accurately value each marketing touchpoint's contribution to conversion, beyond simplistic last-click models.
Performance Forecasting
Data-driven projections of campaign outcomes to inform budget allocation and set realistic expectations for marketing initiatives.
In the complex digital marketing landscape, accurate data is essential for making informed decisions. Digital Marketing by Anthony Doan ensures you have complete visibility into what's working, what isn't, and where your marketing budget can deliver the highest return. My analytics implementations go beyond standard setups to capture the nuanced data points that reveal true performance.
Digital Marketing by Anthony Doan
Google Analytics 4 Implementation & Analysis
Navigating the Future of Digital Analytics
With Universal Analytics sunset and Google Analytics 4 now the standard, businesses need expert guidance to leverage GA4's event-based model and machine learning capabilities. I provide comprehensive GA4 implementation and analysis services that ensure you're making the most of this powerful platform.
My GA4 expertise includes:
  • Custom event configuration and tracking implementation
  • Enhanced e-commerce measurement setup
  • Audience definition and segmentation
  • Custom dimension and metric creation
  • Data stream configuration across websites and apps
  • BigQuery integration for advanced data analysis
  • Exploration reports for deep-dive analysis
E-commerce & Conversion Strategy
Turning Browsers Into Buyers
E-commerce success requires specialized strategies that address the unique challenges of online selling. At Digital Marketing by Anthony Doan, I develop comprehensive approaches for Shopify, WooCommerce, and other platforms that optimize the entire shopping experience from first click to checkout.
Product Page Optimization
Strategic enhancement of product imagery, descriptions, trust signals, and user-generated content to overcome purchase hesitation and increase add-to-cart rates.
Checkout Flow Streamlining
Friction reduction throughout the purchase process, including guest checkout options, progress indicators, and form field optimization to minimize cart abandonment.
Strategic Upsell & Cross-sell
Intelligent product recommendations and bundle offers to increase average order value without disrupting the purchase flow.
Post-Purchase Optimization
Thank you page enhancements, order confirmation emails, and strategic follow-up sequences to encourage repeat purchases and referrals.
Affiliate Marketing Program Development
Building Your Sales Force
Affiliate marketing creates a network of motivated partners promoting your products for a share of the revenue—essentially building a performance-based sales team. I develop and manage comprehensive affiliate programs that attract quality partners and drive sustainable growth.
My affiliate marketing services include:
  • Program structure development and commission modeling
  • Platform selection and technical implementation
  • Affiliate recruitment and relationship management
  • Creative asset development and partner resources
  • Performance tracking and fraud prevention
  • Optimization for affiliate activation and revenue growth
As an affiliate marketer myself, Digital Marketing by Anthony Doan brings unique insight into what motivates high-performing affiliates and how to structure programs that attract and retain the best partners.
Emerging Technologies & AI Integration
AI-Powered Creative
Strategic implementation of AI tools like ChatGPT, DALL-E, and Midjourney to enhance content creation processes while maintaining brand quality.
Voice Search Optimization
Content restructuring and schema implementation to capture the growing segment of voice-based searches from smart speakers and virtual assistants.
Conversational Marketing
Chatbot development and messaging strategy to provide instant customer engagement and qualification through platforms like ManyChat and Drift.
The digital marketing landscape is constantly evolving with new technologies. I help businesses stay ahead of the curve by strategically integrating emerging tools and platforms that provide competitive advantage without chasing every shiny object. My focus is always on technologies that deliver measurable business impact rather than novelty alone.
Media Buying & Budget Management
Strategic Investment for Maximum Returns
At Digital Marketing by Anthony Doan, effective media buying is both an art and a science, balancing creative placement with data-driven optimization. I bring sophisticated budget management expertise that ensures every advertising dollar works as efficiently as possible.
My media buying approach includes:
  • Channel allocation based on performance data and business goals
  • Audience-centric bidding strategies across platforms
  • Dayparting and delivery optimization
  • Scaling frameworks that maintain efficiency during growth
  • Competitive analysis and opportunity identification
  • Budget pacing and forecasting
Most importantly, as your partner who invests my own capital in your campaigns, I treat your advertising budget with the same care and strategic thinking I apply to my own investments.
Video Production & Editing
Professional Content That Drives Engagement
Video has become the dominant content format across digital platforms, but creating professional-quality video can be challenging for many businesses. As part of Digital Marketing by Anthony Doan, I provide end-to-end video production services that deliver polished, engaging content optimized for each platform's unique requirements.
Pre-Production
Concept development, scripting, storyboarding, and shot planning to ensure efficient production and strategic messaging alignment.
Production
Professional videography with appropriate equipment, lighting, and audio capture to ensure high-quality raw footage.
Post-Production
Expert editing in Premiere Pro and After Effects, including color grading, sound design, animation, and platform-specific optimization.
Distribution Strategy
Strategic publishing across platforms with appropriate metadata, thumbnails, and promotional support to maximize reach and engagement.
Reputation & Brand Management
Protecting and Enhancing Your Digital Presence
In today's transparent digital environment, your brand's reputation can be your greatest asset or liability. I develop proactive reputation management strategies that build positive brand perception while mitigating potential risks.
My brand management services include:
  • Review monitoring and response strategy across platforms
  • Social listening for brand mentions and sentiment analysis
  • Crisis communication planning and implementation
  • Thought leadership content development for key executives
  • Consistent brand voice guidelines across touchpoints
  • SEO strategies to promote positive content
By taking a proactive approach to reputation management, we can shape the narrative around your brand rather than merely reacting to external forces.
Leadership & Growth Hacking
Rapid Testing Framework
Systematic methodology for quickly validating marketing hypotheses across channels with minimal resource investment.
Scalable Acquisition Channels
Identification and optimization of marketing channels with the highest potential for profitable scaling and sustainable growth.
Team Leadership
Strategic direction and management of multi-disciplinary marketing teams with clear KPIs and accountability frameworks.
Innovation Culture
Establishment of processes that encourage calculated risk-taking, creative problem-solving, and continuous optimization.
Growth hacking is about finding unconventional ways to achieve exceptional results. By combining data analysis, creative thinking, and rapid experimentation, I identify opportunities that others miss and develop strategies that deliver outsized returns on marketing investment. This innovative approach has helped me consistently outperform traditional marketing methods across industries.
Why Choose a Performance-Based Partnership?
The Traditional Agency Model Is Broken
For too long, businesses have been forced to pay substantial retainers to marketing agencies with no guarantee of results. This misaligned incentive structure means agencies get paid regardless of performance, while clients bear all the financial risk.
Digital Marketing by Anthony Doan completely transforms this relationship with a performance-based model:
  • Zero Upfront Cost: I invest my own capital in your marketing campaigns
  • Perfect Alignment: I only earn when your business generates sales
  • Comprehensive Expertise: You get access to my full range of marketing services
  • Focused Strategy: I'm incentivized to pursue strategies that drive actual sales, not vanity metrics
  • Long-term Partnership: Our shared success creates a sustainable relationship built on trust and results
Ready to Partner With Digital Marketing by Anthony Doan, Who's Invested in Your Success?
Stop paying for marketing services with no guaranteed return. Partner with a digital marketing expert who puts his own money on the line and only profits when you do. I bring comprehensive expertise across paid advertising, SEO, content creation, social media, email marketing, and more—all with zero upfront cost to your business.
Let's discuss how my performance-based model can help your business achieve sustainable growth through data-driven digital marketing.